It’s no secret in-store purchasing decisions can be dramatically impacted by well-designed, well-placed and well-lit point-of-purchase displays. An emerging trend in POP and retail store fixtures is the incorporation of LED lighting and imagery as a boost to in-store marketing. Smaller, brighter and longer-lasting than traditional incandescent lighting, LEDs offers greater versatility and energy efficiency. A little larger than a kernel of corn an LED diode can be designed in varying colors and brightness, while emitting very little heat and offering a footprint small enough to hide under the nose of a shelf.

“A popular design we’ve had success with is utilizing LEDs as edge-lighting to create a ‘halo’ effect that really allows the display to stand out,” notes Mike Woods, POP sales manager at The Nu-Era Group.

Consumer engagement is another tactic achieved with LED messaging. By incorporating a motion sensor activated by the approaching consumer, LED lighting and/or branded messaging is triggered to elicit a customer response. Additionally, LEDs can be manufactured in several colors and designed in a multitude of lighting, glow or flash patterns.

Custom signage, POP displays or traditional store fixtures incorporating LED lighting can greatly enhance in-store marketing while offering greater energy efficiency and versatility. It’s important to note that a reliable manufacturing source is critical as sub-standard and low quality LED sources exist in the international market. Let us know how we can incorporate an LED design or retrofit into your environment.

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